South Trail Chrysler

Project Details

Going Behind The Scenes

The advertisement was created for South Trail Chrysler, the largest Chrysler dealership in all of Canada, which has its headquarters in Calgary. I had been producing business, technical, and review-style videos for South Trail Chrysler for a while.

Given the nature of the dealership, it might have been expected that I would be asked to create the “infomercial” style sales spot; however, South Trail Chrysler, who has always taken a very unconventional approach, asked me to deliver a brand-building piece—something that would bring their name to people’s living rooms in addition to the typical car enthusiasts they deal with on a daily basis.