South Trail Chrysler TV CommercialSouth Trail Chrysler came to me last year looking to produce a live spot for a TV campaign
Going Behind The Scenes
The advertisement was created for South Trail Chrysler, the largest Chrysler dealership in all of Canada, which has its headquarters in Calgary. I had been producing business, technical, and review-style videos for South Trail Chrysler for a while.
Given the nature of the dealership, it might have been expected that I would be asked to create the “infomercial” style sales spot; however, South Trail Chrysler, who has always taken a very unconventional approach, asked me to deliver a brand-building piece—something that would bring their name to people’s living rooms in addition to the typical car enthusiasts they deal with on a daily basis.