South Trail Chrysler

This advertisement was developed for South Trail Chrysler, the largest Chrysler dealership in Canada, located in Calgary. My experience producing various business, technical, and review-style videos for the dealership laid the groundwork for this unique project.

While the typical expectation for a dealership advertisement might lean toward a traditional “infomercial” style, South Trail Chrysler has always embraced an unconventional approach to marketing. Instead of focusing solely on sales, they challenged me to create a brand-building piece designed to resonate with a broader audience. The goal was to elevate their presence and bring the South Trail Chrysler name into people’s living rooms, reaching not just car enthusiasts but also potential customers who may not have previously considered the dealership.